Ropeway Dori
Matsuyama
Copyright: Rod WaltersRopeway Dori
Ropeway Dori is an uncovered continuation of Ōkaido Arcade. It's a rather chic street with many attractive old buildings housing many boutiques and reasonably-priced antique shops. It's a good place to look for souvenirs. There are also plenty of cafés and restaurants to choose from.
Shopping
Matsuyama has a wide range of shopping areas including covered arcades, malls, and department stores. The two arcades in central Matsuyama and in Dogo serve as the arteries to a much larger area of shops and restaurants.